Twitter Updates

Wednesday, May 24, 2006

Consultants Slower Than Ad Execs with Online Advertising

Political consultants don't seem to be as aggressive in utilizing online ads as their counterparts in the ad world. Compare today's Washington Post acticle on Video Ads with the Hotline On Call's "Consultant's Corner" piece on micro-targeting online. TV is dying, yet political consultants are still dedicating the vast majority of campaign budgets to broadcasting that voters are increasingly using Tivo to avoid. The lack of a competitive marketplace of consultants is why change is so slow to come. So people get it, some don't. Candidates need to wonder which category best fits their consultants. For the vast majority, the answer will be the latter.

For some unknown reason, it looks like the liberal 527's and Democracy Alliance are investing in TV.

No comments: